Dayna Frazer

Dayna Frazer is a New York City–based creative producer whose work integrates photography, visual strategy, and material-based craft. Originally from Connecticut, she holds a BA in History and Political Science, informing a research-driven approach to image-making. She collaborates with brands and creative teams on visual direction while maintaining a hands-on practice in upholstery and New England basketry, emphasizing material knowledge, process, and durability across digital and physical contexts informed by modeling experience and visual authorship and performance, narrative, culture, context.

Dayna Frazer is a New York City–based creative producer integrating photography, visual strategy, and craft.

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Dayna Frazer

In an era where images are consumed in seconds and forgotten just as quickly, Dayna Frazer approaches photography as a deliberate act of cultural preservation. Her work does not simply capture subjects — it captures the atmosphere, memory, and identity embedded within them. Through carefully constructed compositions, Frazer creates images that hold cultural context rather than just visual appeal.Frazer’s visual language moves beyond aesthetics. Each frame operates as a quiet conversation between...

Dayna Frazer

Dayna Frazer is a New York City–based creative producer integrating photography, visual strategy, and material-based craft. With a background in history and political science, she brings a research-oriented sensibility to visual direction, collaborating with brands to develop cohesive image systems across digital and physical environments, grounded in narrative and process.

Dayna Frazer is a New York City–based creative producer integrating photography, visual strategy, and material-based craft...

Dayna Frazer | daynafrazer

Dayna Frazer on Making Images That Hold Cultural ContextPhotographer Dayna Frazer shares how she creates images rooted in cultural memory, place, and identity. We explore visual restraint, storytelling through landscape. Read more LikesDownloadShareDayna Frazer’s Approach to Cohesive Visual Worlds for BrandsDayna Frazer approaches brand building as world-building. Rather than designing isolated assets, she focuses on creating unified visual ecosystems where every element — from typography to mot...

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